Search results for "Direct selling"
showing 2 items of 2 documents
Farmers' participation in civic agriculture: The effect of social embeddedness
2014
This work investigates how farmers??? attitudes influence their decision to participate in some particular forms of civic agriculture, namely farmers' markets (conventional or organic), solidarity purchase groups, direct selling and box schemes. It also explores whether social embeddedness-related attitudes occur with different intensities within the various types of civic agriculture. To this end, a survey was carried out among farmers participating in civic agriculture in Sicily (Italy). Empirical results confirm the role of social embeddedness whereby personal relations between farmers and consumers are emphasised: a greater presence of community relations fosters a greater role of socia…
The Role of Parasocial Interaction and Teleparticipation on Teleshopping Behaviour
2011
Nowadays, television media has evolved into an important channel of direct selling that brands and advertisers are exploiting. Many technological changes (e.g., digital television appearance or the integration of Internet in the TV medium and mobile technology) have increasingly led to consumers see television as a channel for purchasing products and services and as a source of information (Beyer et al., 2007). However, researchers have put little interest on teleshopping, one of the consumer behaviour phenomena.